When you think of networking, what comes to mind?

You may think of stiff handshakes, awkward small talk, or scrolling through LinkedIn requests. Many of these obligations can feel very transactional, at best. But what if networking could transcend those surface-level exchanges? The answer lies in redefining what connection means.

At its core, networking is about cultivating relationships that spark shared purpose, growth, and opportunity.

Research continually backs this up. The Society for Human Resource Management’s 2024 Talent Trends report reveals a striking truth: Nearly 4 in 10 employers now view peer recommendations as a goldmine for talent. In a profession like eyecare, where trust and expertise are vital, your ability to forge authentic relationships doesn’t just open doors; it positions you as the kind of trusted expert employers actively seek.

With that in mind, networking can feel intimidating - even for seasoned professionals. Without clear strategies, even the most well-intentioned conversations can feel like missed opportunities.  That’s why we’ve put together 5 actionable tips you can use at OWL’s upcoming events - and beyond - to confidently spark connections (and sidestep the stress).

1. Master Your Elevator Pitch

Prepare a clear, concise 20- to 30-second introduction of yourself: who you are, what you specialize in, and something unique or memorable. Your “pitch” should feel natural and engaging. Practicing it will instantly boost your confidence when starting conversations at the event.

2. Cold Openers: Approaching New Connections

See someone across the room you'd like to meet? Here are a few ways you could approach them:

• Compliment their presentation or recent work.
• Comment on something you both share in the moment (venue, food, etc.).
• Ask a curious question about the event itself ("Have you attended many OWL events?").

This genuine approach immediately sets a friendly, professional tone for your conversation.

3. Show Genuine Interest and Listen Actively

Effective networking is about listening more than speaking. You can do so by maintaining eye contact, asking thoughtful questions, and actively listening. This approach not only makes the other person feel valued but also helps you find common interests and professional opportunities to connect further.

4. Remember Names and Personal Details

Repeat someone's name a few times during your conversation. Doing so helps you remember their name and makes them feel important and respected. If possible, jot down quick notes (or record a voice memo in your phone) after your conversation to personalize your follow-up.

5. Consistent, Prompt Follow-Up

After the event, send a personalized follow-up email within 24 hours. You can reference your conversation and express genuine interest in maintaining the connection. Consider suggesting a coffee or a call to continue your discussion, turning a casual introduction into a meaningful relationship.

Take these tips, make meaningful connections, and turn your networking anxiety into networking confidence!

Apply These Networking Strategies at One of our Upcoming Events! 

• OWL Europe - Networking Reception at AECOS European Symposium (June 6)
• Online Members Mixer (June 11)
• OWL New England Chapter (June 17)
• OWL SoCal Chapter at OTF: "Failing Forward" (June 26)
• OWL Signature Event at AOA (June 26)
• OWL Leadership Summit (July 24-25)